9.26: The How and Where of Social Life on the Internet
Online environments are surely complex and there will always be positive and negative effects of “ life on line ” . Of course, our roles are not just passive in the digital age. For example, the article of Social media? Get serious! Understanding the functional building blocks of social media helps firms and corporations to explore, maintain and enhance the relationship between them and the customers by introducing a creative and useful framework that “ defines social media by using seven functional building blocks ” (Kietzmann, Hermkens, McCarthy & Silvestre, 2011). But in my personal opinion, in today ’ s society, it is easy and common for people to distort the idea of openness, honesty and freedom of virtual environments. One may be afraid of confrontation in the real world while enjoying attacking other people online without being sensible, respectful or considerate to the people they are lashing because one can avoid all the tension and anxiety caused by face-to-...